Technology in public relations and advertising has taught me multiple things that can help further my education and increase my skills for my future career in this field. As much as this class has caused a lot of anxiety on me, I have learned many things that I can take away from this class.
There were four main projects that we did in this class. One of the projects involves getting Google Analytic certified. I was confused at first why we would have to do something that I have never heard of. Being Google Analytic certified is something that can be put on a resume and land you your future job. Google Analytics provides information on website tracking. Getting Google Analytic certified involved multiple hours of training to be certified. It involved videos of how to bring yourself to a certain page and how to make charts for the information you will be gathering for your website. The training also involved an exam at the end of the training to get you your certificate of completion to be Google Analytic certified.
I also had a project that was called the “Multimedia Package”. This project involved a video, a podcast, and an image gallery. We had to choose a trend that would be popular in 2017. I chose the trend as social media. In my video, I had a classmate take a video of myself of me stating the reasons why social media is trending in 2017. When making the video on Adobe Premiere Pro, I added photos of the examples I mentioned in the video. So when I was talking, a video of myself would switch to photos of social media as I continue talking. The project taught me how to use programs like photoshop as well which is going to be helpful for any career I go into, especially advertising. This project taught me how to use Adobe Premiere Pro and it will help me in my future career.
Another project I did in my class was designing an app. Since there are already millions of apps out there, it took a long time to try and figure out something that would be useful to the public. I wanted to create an app that had to do with fashion. The fashion industry is something I want to be involved with for my future career. I have a passion for styling people through clothing. I also love shopping, especially online. The biggest complaint people have when shopping online is that when they pick a size online, and it comes in the mail, it’s not the right size for you. This is why I designed an app that has to do with shopping online and styling clothing for yourself. The app lets you design a look for yourself. You start by picking out what style is yours. For example, my style is trendy yet bohemian. Once you pick out your styles, you will be taken to a page that has a list of stores that has these types of styles. Then you pick out the store you would like to shop from and it will take you to the store’s website. When you pick out an outfit you like, you will add it to your cart and it will be directly drawn back into the app. You can then download a full size body image of yourself and drag the clothing onto the body. This allows a person to see if the size fits right, if the color looks good on you, or even if the whole outfit itself, looks good on you. You can then go back onto the store’s website and buy the clothing of the looks that looked perfect on you. Hence, the reason why I called the app, “PerfectFit”. This project was less work and more fun for me! Designing an app has taught me the tools I need to possibly design an app for the future.
The last project that I want to discuss with you is the project that I had to post every few weeks on, which is the blogs I have posted. This is my last blog I’m writing for this class. This class taught me how to write a blog. Blogging has sparked an interest in me to start my own blog. I would like to create a fashion blog. Without this class, I wouldn’t have had even a desire to write a blog. I’ve learned many new things from this class that is very beneficial for my future career.